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[Lynda.com] Digital Release and Promotion Strategies for Musicians with Evan Sutton [2016, ENG] - видеоуроки на английском
| 17.01.2016, 16:50 | |
 [Lynda.com] Digital Release and Promotion Strategies for Musicians with Evan Sutton [2016, ENG] Год выпуска: 01/2016 Производитель: Lynda Сайт производителя: lynda.com/Mastering-tutorials/Digital-Release-Promotion-Strategies-Musicians/437173-2.html Автор: Evan Sutton Продолжительность: 0:59 Тип раздаваемого материала: Видеоклипы Файлы примеров: не предусмотрены Формат видео: MP4 Видео: AVC, 1280x720, 16:9, 15fps, 487kbps Аудио: AAC, 48kHz, 128kbps, stereo Язык: Английский Размер: 266.9 MB The biggest issue musical artists face is how to get people to hear and purchase their music. Luckily, today's digital platforms offer a variety of ways to engage new customers and longtime fans. In this course, author Evan Sutton explains the best practices for self-releasing and promoting music online. He begins by discussing how to ready a release for online distribution, including mastering, ISRC codes, online aggregators, and setting release dates. He moves into online promotional strategies, including blogs, press releases, free download strategies, exclusives, and streaming options. He then discusses email-marketing strategies for capturing contact information, scheduling emails, and working with email marketing platforms like MailChimp. He wraps up the course talking about maintaining momentum with an audience, including consistency in promotion, audience interaction, horizontal networking, and hiring third parties to assist in the project. Содержание Introduction Welcome 1. Readying a Release for Online Distribution Readying your finished tracks for master Self-mastering or choosing a mastering engineer Registering for and implementing ISRC codes Choosing an online aggregator I: Overview of royalty structures Choosing an online aggregator II: Targeting your market with specific online retailers Setting a release date and scheduling exclusivity with one outlet 2. Online Promotional Strategies Targeting music blogs to fit with your brand Building relationships with bloggers and writers How to write a press release Setting up a free download strategy Free streaming guidelines Using social media to promote a release 3. Email and Ongoing Promotional Strategies Building buzz with email Working with MailChimp 4. Maintaining Momentum with Your Audience and Network The importance of consistency in promotion Audience interaction via social media and contests Horizontal networking Hiring third-party contractors Stop waiting. Choose yourself. Conclusion Next steps 
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