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[Lynda.com] Website Management for Musicians and Bands [2013, ENG]
| 03.06.2014, 22:26 | |
 [Lynda.com] Website Management for Musicians and Bands [2013, ENG] Год выпуска: 2013 Производитель: Lynda.com Сайт производителя: www.lynda.com/Audio-SEO-tutorials/Website-Management-Musicians-Bands/135368-2.html Автор: Bobby Owsinski Продолжительность: 00:52:10 Тип раздаваемого материала: Видеоурок Язык: Английский Размер: 155 MB Многие музыканты хотят представить свою музыку всему миру, но не делают веб-сайты. В этом курсе Bobby Owsinski, опираясь на свой многолетний опыт ведения блога показывает вам, как разработать сайт, который поможет вам продать вашу музыку. Many musicians want to expose their music to the world, but don't give their website—the keystone in a music marketing strategy—the attention it deserves. In this course, Bobby Owsinski draws on his years of experience running a blockbuster music blog and shows you how to design a website that will better promote and sell your music. Learn to balance the look of the site with its usability, avoid common design mistakes (like Flash and frames), and generate more traffic for your site with SEO. Plus, Bobby shows how to concentrate on the all-important press and booking sections, and introduces some tools for measuring your site's success, such as StatCounter and Google Analytics. Get more music marketing tips from Bobby in Facebook for Musicians and Bands and Social Media Basics for Musicians and Bands. More courses in this series coming soon! Topics include: Identifying the key elements of a successful band website Visual design and navigation tips Optimizing media for your site Adding a website description and meta tags Designing the press and booking sections Measuring your website's performance Содержание Introduction 48s Welcome 48s 1. Website Design for Musicians and Bands 22m 50s General elements of a successful recording artist website 3m 1s Page structure of a successful recording artist website 5m 2s Visual design element tips 4m 34s Site navigation tips 2m 25s Optimizing media for your site 5m 9s Website problems to avoid 1m 25s Updating your website strategically 1m 14s 2. Website SEO for Musicians and Bands 8m 42s The importance of the website description 2m 12s The proper use of meta tags 2m 21s Other important SEO concerns 4m 9s 3. Unique Components of an Artist's Website 5m 58s Your website's press section 4m 40s Your website's booking section 1m 18s 4. Measuring Your Website's Performance 12m 45s Artist website performance metrics 1m 59s Measuring website statistics with StatCounter 3m 45s Measuring website statistics with Google Analytics 4m 53s Measuring your backlinks 2m 8s Conclusion 1m 7s Next steps 1m 7s 
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