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[Lynda.com] An Insider's Guide to Today's Music Biz 03 Treating Your Career as a Business [2016, ENG] - видеоуроки на английском
| 01.03.2016, 22:13 | |
 [Lynda.com] An Insider's Guide to Today's Music Biz 03 Treating Your Career as a Business [2016, ENG] Год выпуска: 2016 Производитель: Lynda.com Сайт производителя: www.lynda.com/Music-Business-tutorials/Insiders-Guide-Todays-Music-Biz-03-Treating-Your-Career-Business/450275-2.html Автор: Steve Rennie Продолжительность: 00:50:43 Тип раздаваемого материала: Видеоурок Файлы примеров: не предусмотрены Формат видео: MP4 Видео: AVC, 1280x720, 16:9, 23.976 fps, 2 400 Kbps Аудио: AAC, 48.0 KHz, 160 Kbps, 2 channels Язык: Английский Размер: 971.1 MB Doing something you're passionate about and making a living out of it is a difficult thing to do. Especially considering the long odds in the music business. But with a focused, business-minded approach to your career, you can optimize your chances for success. In this installment of An Insider's Guide to the Music Biz, Steve Rennie explains how to approach the music business with the mindset of an entrepreneur and look at a career in music as a business. He talks about hobby versus career and the key elements of success in the business world, from distribution and marketing to management and finance. He gives you some thoughts about how you apply those things to your music career. Since successful businesses don't happen overnight—they develop over time in identifiable stages—Steve also covers the stages of development in the business life cycle and how that applies to your music career. Last but not least, he offers tips on drafting a band agreement that will keep the relationships professional and strong. Содержание 1. Treating Your Career as a Business 50m 43s Career vs. hobby 3m 21s Start-up companies 4m 47s Elements of a successful business 1m 33s Products 2m 6s How do you know if your product is great? 2m 52s Distribution 2m 43s Marketing and promotion 4m 41s Management team 2m 8s Financing 3m 6s Life cycle of business overview 54s Start-up and introduction phase 2m 48s Growth phase 2m 28s Maturity phase 1m 56s Recession and decline 2m 11s Band agreement intro 2m 53s Splits of income 4m 30s Decision-making process 1m 46s Name and likeness 2m 39s Break-ups 1m 21s 
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